Various factors have importance in an organisation. Among all, team building is an effective strategy for organisational culture. Team building is a technique used for improving the efficiency and performance of the workgroup through various activities. The main motive of any organisation is to achieve the organisational objectives.
Some of the points given below about the usefulness of team building in an organisations.
Communication:-
Team building makes individuals familiar and comfortable with one another. It develops trust among team members. This enhances involvement in how others are performing, improves collaborations and encourages employees and workers of an organisation to assist each other in the process of achieving their goal. So communication plays a vital role in this process. There are various layers of human resources working in a business organisation. There must be a well designed communication structure to work or perform better.
Diversity in the workplace:-
Team building provides an environment where people celebrate their differences, learn from each other and it helps in achieving organisational goals. People from different countries, backgrounds, cultures and speak different languages, which create a healthy environment in the workplace. And also exchange of different cultural beauty among all.
Encourages collaborations:-
Another benefit of team building is to improvement of skills among employees through collaboration. In an organisation, employees and workers share their experiences and it creates a friendly working environment. Such a healthy atmosphere an organisation promotes rapid growth as well as sustainability in the long run.
Trust :-
Trust among employees in an organisation is needed for organisational development. In simple term, trust is the emotional bonding among employees and workers working in a business organisation. Trust makes employees feel safe and also make employees more active towards their work and listen to one another.Trusts is needed for an effective team within an organisation.
Better performance :-
Through team building activities, employees learn new skills, enhance their performance with the help of other well experienced employees. As well as through the training programs, which are routine in nature in an organisation, can nourish their skills to perform better. This type of environment enhances realisation of project objectives, which increases the overall productivity of the organisation.
Innovative ideas:-
An organisation must not stick with old outdated ideas or policies. Nowadays it is a rapid changing economy. So to cope up with new changing as well as competitive market, growth and development of any organisation is very much dependent on flexibility in its workings. In this competitive world, an organisation must adopt new ideas, new theories, new technology etc. Team work in an organisation leads to generate great ideas, which is needed for overall development of an organisation.
Job satisfaction:-
Another important element of team building is job satisfaction of employees and workers working in the business unit. Providing opportunities, recognition, motivation, reward etc provides feeling of job satisfaction among employees and workers of an organisation. Any worker and employees satisfied mind may increase their performance. Working in such a positive environment encourages or motivates employees to work hard for the betterment of an organisation.
Market communication :-
Market communication is a crucial element of the marketing strategy of a business unit, some of its features are:-
It has customer centric objectives. A business unit aims to create awareness, generate interests, and seek their feedback so that a business unit is able to provide products according to customers needs. Market communication includes various elements which work together to create a positive impact on targeted customers. These elements include advertising, sales promotion, digital marketing, public relation ele.
Consistency is one of its important features.In a business unit, efficient and effective market communication requires consistency and continuity across all channels in its business operations. Selection of proper marketing media channels is essential to reach the targeted customer or group of customers. Different channels such as television, social media, print radio, emails have different levels of effectiveness depending on the other product and customers.
Selection of media is also a crucial part of business because it also involves budget allocation, research, promotional as well as advertising aspects. We can conclude that market communication plays a crucial role in quick development, raising consume awareness, regulating economic growth, sustaining in the competitive world etc. Market communication is also needed for effective internal management of a business unit and it also helps in the smooth decision making process.
Social marketing :-
Social marketing involves applying marketing strategies and tactics to address social issues, behavioural influence, improvement of well being of individuals as well as communities. It is a strategic approach that uses marketing techniques and principles to promote behavioural changes in a positive way for social causes. Some of its techniques or principles are:-
Social marketing aims to address various social issues including public health, environmental conservation, promotion of gender equality, discouraging discrimination etc.Social marketing campaigns must identify and target specific audiences whose behaviour needs to charge. Their attitudes, barriers, motivations and campaign preferences are to be examined and designed accordingly.
The main aim or goal of the social marketing campaign is to change behaviour attitude of said audience on a long term basis. Lasting improvements should be done with the help of social marketing techniques. To promote social stability, social marketing is used by NGOs, government agencies etc. For better implementation of social causes collaboration of these entities will work faster.
Proper research is to be conducted to understand the attitudes, preferences, barriers etc and according to the research, proper campaign tactics are designed.From the above discussion, we can conclude that social marketing techniques. are needed for ethical development of society.
Conclusion:-
In summary, we can conclude that focusing on team building activities is needed in the competitive world. Organisations should strengthen their teams and, provide a positive and happy environment. It is an essential tool for not only growth of an organisation but for trust among the employees, conflict resolution, helps in goal achievement as well as sustain in the present scenario, boosting morale, long term performance of the organisation, creating work friendly culture etc. so, team building is very useful for organisational development. As a result, employees are more creative and innovative, productive as well as satisfied in work.
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